How far would you go for charity?

Since we published this story, the #IceBucketChallenge has spread to front pages the world over. To view an ever-updating list of participants visit this exhaustive Wikipedia page.

What’s the idea behind it? To raise awareness (and money) for the ALS Association, who research the motor neurone disease amyotrophic lateral sclerosis. However in Britain this money instead goes to Macmillan Cancer Support.

From 29 July 2014 the challenge has generated a whopping $22.9 million in contributions.

Updated with Bill Gates Ice Bucket Challenge:

Question: Have you ever seen Mark Zuckerberg pour a bucket of ice-cold water on himself?

Answer: Yep, now you have.

Microsoft’s CEO – Satya Nadella, previously stepped-up to the ice-cold mantle. By completing the Ice Bucket Challenge, Zuck’s got to nominate three people of his choosing, namely: Facebook COO Sheryl Sandberg, Netflix CEO Read Hastings, and Microsoft co-founder Bill Gates. Not high-profile choices at all then…

Those nominated have just 24 hour to give themselves a dousing, or donate to the ALS Foundation. Of course they can always choose to do both.

Are you inspired by Zuckerberg’s show of charity, and would you do the same?